This is a poster of the movie Slumdog Millionaire. Here we can see an example of ethos for persuasion. Ethos uses the technique of authority to make the audience believe they are professional and thus get persuaded to see it. Ethos is present in this poster in various ways. Firstly, it shows a quote from a famous magazine about how good it is. Also, at the top, all the prizes the movie has won are displayed. These include the Academy Awards, which are the biggest recognitions in the move industry. It effectively uses ethos, and is a great movie.
This is a poster of the famous fast food restaurant, McDonalds. It uses the persuasion technique of pathos. Pathos approaches the emotional part of the audience. The poster of McDonalds may be seen while someone is driving down the highway, because it indicates that McDonals is 'Left at 5th Light'. When someone is driving down a highway, they may be tired and hungry. The poster displays McDonalds french fries trying to appeal to the hunger of the driver. This encourages many people to go to McDonalds and eat there. It uses pathos in a very effective way. I want to go to McDonalds now!!
Lastly, I displayed another movie poster. It also uses ethos similarly as the first poster doesl, but with different techniques (both ways work in an effective way). The poster is filled up with quotes from various magazines and critiques that are experts in the movie industry. They show all the good things that are said about the movie to show the audience that they are a great movie and persuade them to go watch it. It also uses ethos effectively, because many people rely on these sources. So, if these sources say it's a great film, then the people will believe them and go watch it. I also loved this movie!
No comments:
Post a Comment